Home / What We Build / SEO Websites
Five pages can't
rank for 300 searches.
That's the whole argument. Your customers type hundreds of different things into Google, and a page can only realistically rank for one idea. So we build twenty to sixty of them.
The page plan
Where sixty pages actually come from.
Not padding. Every page answers a search somebody in your area is genuinely making.
One page per job you do
Flat roofs. Fascias and soffits. Chimney repointing. Emergency call-outs. Each one written properly, not a paragraph on a list.
One page per town you'll travel to
Real local detail: the areas, the housing stock, what you've actually done there. Not the same page with the town name swapped.
One page per thing that goes wrong
"Why is my roof leaking in heavy rain?" is a search with a person and a wallet behind it.
The pages that close
Pricing guidance, guarantees, accreditations, the process, the team, the FAQs. This is what people read right before they ring.
Non-negotiables
How they're built.
Fast on a bad signal
Your customer is standing in a wet garden on two bars. Compressed images, minimal scripts, no page-builder bloat. Sub-second where we can get it.
Thumb-first, not desktop-first
Most trade traffic is phones. Call button always reachable, forms short enough to finish one-handed, tap targets big enough for cold fingers.
Written by a human
AI helps with structure and research. The words that describe your work get written and edited properly, because thin spun content is exactly what Google is filtering out.
Structured for machines too
Schema markup, clean headings, sitemaps, internal links that actually connect related pages. It's how sixty pages behave like one strong site.
Built to convert, not just rank
Traffic that doesn't ring is a vanity metric. Clear pricing signals, proof above the fold, one obvious next action per page.
Editable by you
On the plans that include it, you get a login and can change text and photos yourself. On the rest, you message us and we do it.
Timeline
From call to live in seven days.
Discovery and search mapping
Fifteen minutes on the phone, then we go and pull the real search data for your services and your towns. You get a page plan, every URL and what it's aimed at, before a single pixel is designed.
Design direction
One direction, not five watered-down ones. Built around your photos, your colours and your trade. A roofer's site shouldn't look like a beauty salon's with different words.
Build and write
Every page written, built and checked. This is where the volume gets done, and where most agencies quietly stop at eight pages and call it a website.
Your review, then live
You go through it, we change what's wrong, then it launches: sitemap submitted, profile connected, tracking on. Indexing usually starts within days.
Straight talk
Fair questions.
Isn't sixty pages just filler for Google?
It is if the pages are rubbish, and thin duplicate location pages are one of the fastest ways to get a site ignored. The test we apply to every page is whether a real customer with that exact problem would find it useful. If we can't write something genuinely specific about a town, we don't make the page.
Can I see examples?
We'd rather do something more useful than that. On the call we'll build a page plan for your business — your services, your towns, the searches they're aimed at — so you're looking at your own site on paper rather than someone else's finished one.
What if I already have a website?
We'll audit it first. Sometimes the right advice is to keep it and expand it rather than start again, especially if it's got history and rankings we shouldn't throw away. We'd tell you that even though a rebuild pays us more.
Do I have to provide photos?
Yes, and it matters more than you'd think. Real photos of your vans, your team and your finished jobs beat stock every single time on conversion. Phone photos are fine. If you haven't got any, we can arrange a shoot as an add-on.
Want to see your page plan?
We'll map the searches in your patch and show you what a proper site would cover, before you commit to anything.