Sites built for search, not for show
One page per service, per town, per problem. Twenty to sixty of them, properly written, properly linked, loading in under a second on a phone in a van with two bars of signal.
for uk trades and local contractors
A website that gets found.
A system that gets booked.
Most trade sites are five pages nobody searches for. We build 20 to 60 pages around what your customers actually type, then add the follow-up that stops enquiries going cold.
Live and indexed in 7 days, or that month is on us.
What the follow-up is worth.
Illustrative example. A trade’s week starts with six jobs booked and fills to twenty as each part of the system does its job.
This weekJobs booked
Your week as it stands. Six jobs, and the phone is quiet.
6/20Mon
Tue
Wed
Thu
Fri
Already yours
System won it
Missed call
Illustrative example
Where the money goes
You don't have a lead problem.
You have a leak problem.
Every trade business loses work at the same three points. Fix the leaks and watch demand turn into invoices.
Leak 1
They never see you
A 5-page site can't rank for 300 different searches. No page, no ranking, no call.
Leak 2
The phone rings out
You're up a ladder. They ring the next three names on the list. First to answer wins.
Leak 3
The quote goes quiet
You sent it Thursday. Nobody chased. It's now lost to the fastest responder.
And underneath all three sits the slow leak: 11 Google reviews when the competitor two towns over has 240. That gap decides who gets clicked before anyone reads a word.
What we build
The four parts of the machine
Every plan is built from the same components. You choose how much of the machine you switch on.
Auto 5-Star Review System
Upload your customer list. It texts every one of them, three polite attempts over a week, with the same Google link each time. The ask stops being something you have to remember on a Friday afternoon.
AI receptionist for the calls you miss
It only picks up the slack: the calls you can't get to. Takes the name, the job, the postcode and the urgency, then texts you the lot before you're off the roof.
AI SEO, because the search box moved
Your customers now ask ChatGPT, Gemini and Google's AI overview who to call. We structure your site so those answers say your name, not your competitor's.
Auto 5-Star Review System
Nobody has to remember to ask
Every customer gets the same message, at the same point after the job, with the same public link. All the system changes is that the ask actually happens. Press a button and watch it run.
One link, every customer
The same message and the same public Google link goes to everyone, whatever they thought of the job. No star pre-screen, no filtering, no exceptions.
You hear it first. You don't control it.
The same text invites a private reply, so a problem reaches you early enough to fix. It never decides whether someone can leave a review.
Three attempts across roughly a week, then it stops. It drops anyone who replies or opts out. Selectively inviting only the customers you think are happy is review gating, it breaks Google's policy, and this doesn't do it.
AI receptionist
The job goes to whoever picks up
Especially on emergencies. Burst pipe, dead fuse board, tile off the roof in February. Nobody leaves a voicemail. They ring the next number.
It doesn't replace you. It sits behind you and catches what you physically can't: the call while you're under a sink, the one at 8:40pm, the third one that comes in while you're already on the phone.
Answers when you can't
Takes name, job, postcode, urgency
Texts you the summary
Books straight into the diary
Flags emergencies
19:42 · Missed call · Unknown
No voicemail, no text, no name.
19:43 · they ring the next roofer on the list.
19:44 · he answers from his sofa.
£2,400 job. Gone in 90 seconds.
19:42 · Answered on ring 2
- Marie Hollis · 07xxx xxx xxx
- Slipped tiles, water coming into the back bedroom
- CF64 · 11 minutes from your yard
- Marked urgent, wants someone tomorrow AM
Texted to you at 19:44. You call back at 20:10 and it's yours.
Plans
Three stages of fit-out
Named after how a build actually goes: first fix, second fix, full fit-out. Monthly, no five-year contract.
Stage 01
First Fix
A site big enough for Google to actually rank you.
£197/mo
+ VAT · indicative
- 20–30 page SEO website
- Built in days, not months
- On-page SEO across every page
- Monthly tweaks and changes
- Ongoing support, real human
Stage 02
Second Fix
The full lead machine: found, reviewed, followed up.
£297/mo
+ VAT · indicative
- 30–40 page SEO website
- AI SEO for ChatGPT, Gemini, AI overviews
- Google Business Profile optimisation
- Auto 5-Star Review System
- Automated lead follow-up
- 2 blog posts a month
- Citations built and cleaned up
- Unlimited tweaks + your own account login
- Priority support
Stage 03
Full Fit-Out
Own the area, and stop losing the calls you can't answer.
£497/mo
+ VAT · indicative
Replaces four bills
An SEO retainer, an answering service, a review tool and a content writer, bought separately, rarely land under £900 a month. This is all four, joined up.
- Everything in Second Fix
- 40–60 page SEO website
- AI receptionist for missed calls
- Advanced AI SEO
- Quarterly strategy call and tune-up
Every plan includes hosting, SSL, backups and a human who answers
How it goes
Seven days from call to live
No discovery phase, no six-week design sprint. You give us an hour at the start and a photo folder. The rest is ours.
-
Day 1
Fifteen minutes on the phone
What you do, where you'll travel, what you want more of and what you'd rather never quote for again. We'll tell you straight whether we can help. Sometimes the honest answer is "spend that money on a van sign-write first".
- A straight yes or no
- Price agreed on the call
- Photos and details from you
-
Days 2–5
We map every search, then build
We pull the actual search terms in your patch — services, towns, problems, brands — and turn them into a page plan. Then we write and build it, every page, in four days.
- Page plan you sign off
- 20–60 pages written
- Built and staged for you to see
-
Days 6–7
Your changes, then switch it on
You get one round of "change that photo, that's not how we do it". Then it goes live, reviews start going out and the receptionist starts catching calls.
- One round of changes
- Live, submitted, indexed
- Review system running
Day 7 Live, submitted and indexed — or that month is on us.
Rankings still build over weeks, not days. What lands inside the week is the site itself, the reviews going out and the missed calls being caught. Nothing here makes people need a new boiler — it makes sure that when they do, you're the one they find and the one who answers.
Straight up
No logo wall. Just things you can hold us to.
Anyone can put a row of borrowed client badges on a homepage. None of it tells you what happens after you pay.
So here's the deal in writing instead: you see the plan before we build, you own the domain from day one, the first month is one you can walk away from, and you get a person on the phone rather than a ticket number.
You see the page plan before we build
Every URL, every heading, every search term it's aimed at. If it looks thin, say so and we'll go deeper.
Live and indexed in 7 days, or that month is free
Not "ranking number one in 7 days". Nobody honest promises that. Built, live, submitted and indexed.
You own the domain. Always.
It stays in your name, registered to you. Leave whenever and it comes with you.
Your rate is held
The price you start on is the price you keep for as long as you stay. No quiet annual creep.
Straight talk
The awkward questions, answered first
Is this a magic tap for instant leads?
No. SEO is compounding, not instant. A new site typically takes 8–16 weeks to start pulling steady search traffic, longer in competitive cities. The parts that move fastest are reviews and missed-call capture, because they work on demand you're already getting. If someone tells you page one in a fortnight, keep your card in your pocket.
Who is this NOT for?
Anyone who wants to pay and disappear. We need photos of your work, an hour of your time up front, and you to actually ring people back. It's also wrong for you if you're purely subcontracting for one main contractor. You don't need local search, you need a different conversation.
Can I take the cheap plan and cancel after the build?
Every plan is a rolling build-and-host arrangement, not a one-off website. There's a 90-day minimum on every plan because that's the shortest honest window for any of this to show up. After that it's month to month: cancel with 30 days' notice, keep your domain and your content.
What does "AI SEO" actually mean, in English?
More and more people ask an AI assistant instead of scrolling Google. Those assistants pull from structured, clearly-written, well-cited pages and from your Google Business Profile. AI SEO means we build the site so it's readable and quotable by those systems: clean schema markup, direct answers to real questions, consistent business details everywhere. It's not a magic setting. It's writing and structure done properly.
Fifteen minutes on the phone
We'll look at what you rank for now, what your competitors have that you don't, and whether any of this is worth your money. If it isn't, we'll say so.