Home / What We Build / AI SEO
The search box
has moved.
A growing share of "who should I call" questions never touch a list of blue links any more. They get answered once, confidently, by an assistant. AI SEO is the work of making sure that answer says your name.
What changed
Ten results became one answer.
The old search
- Ten blue links, and being fourth still got you clicks.
- Keywords stuffed into a page could carry you a long way.
- People browsed, compared, and made their own shortlist.
What's happening now
- An assistant reads the sources and hands back two or three names.
- It favours pages that state facts clearly and back them up.
- Your business details, reviews and coverage areas have to agree everywhere.
This isn't instead of normal SEO. The same things that make you quotable to an AI (clear structure, real answers, consistent details, genuine reviews) are what Google has been rewarding for years. AI SEO is doing them deliberately rather than by accident.
The actual work
No magic setting. Six real jobs.
Answer-shaped pages
Each page opens with a direct, extractable answer to the question it's about, then supports it. Assistants quote sentences, not vibes.
Schema markup, done properly
LocalBusiness, Service, FAQ, Review and Area Served markup so machines read your trade, your patch and your prices without guessing.
Entity consistency
Same name, same address, same phone, same service list: website, Google profile, Companies House, directories, social. Contradictions make you unquotable.
Real questions, real answers
"How much does a fuse board replacement cost in Cardiff?" gets an honest range on your site. That's the sentence an assistant repeats.
Crawlability for AI agents
Clean HTML, server-rendered content, a sane robots policy and a llms-friendly structure. If a bot can't read it, it can't recommend it.
Proof signals
Review volume, accreditations, years trading, insurance, guarantees, all stated on the page, marked up, and matching what's on your profile.
Straight talk
What we won't claim.
Can you guarantee ChatGPT will recommend me?
No. Nobody can, and anyone who says otherwise is selling. These systems change their sources constantly and give different answers to the same question on different days. What we can do is make your business the kind of source they can find, parse and trust. That is the only lever that exists.
How do I know it's working?
We track a set of real questions a customer in your area would ask, run them across the main assistants monthly, and record whether you appear. It's a sample, not a scoreboard. But a business that never appears in month one and appears in half of them by month six is a real change you can see.
Is this just a buzzword for normal SEO?
There's honest overlap: maybe 70% of it is good SEO done rigorously. The genuinely new parts are structuring content to be extracted and cited rather than clicked, and treating your business as an entity that has to be described identically everywhere. If someone's charging a big premium purely for the "AI" label, they're charging you for the word.
Which plans include it?
Second Fix includes AI SEO. Full Fit-Out includes the advanced version: deeper entity work, more question coverage, and monthly visibility tracking across the assistants. Compare the plans.
Ask an assistant who the best roofer in your town is.
Go on, try it now. If it's not you, that's the gap we close.