Home / What We Build / Auto 5-Star Review System
Ask every customer. Every time.
You've done hundreds of good jobs. Your Google profile shows eleven. That gap isn't a review problem, it's an asking problem — so this asks, every time, politely, without you having to remember.
Same sequence, two outcomes
One message. No filter.
Both buttons run the same sequence with the same link. What changes is how the job went, and what the trade does about it.
The same message and the same public Google link goes to everyone, whatever they thought of the job. Two taps, straight to the right listing.
The same text invites a private reply, so a complaint reaches you early enough to fix. It never decides whether someone can review you.
How it works
Four steps, then it runs itself.
Load your customers in
One at a time from your phone after a job, or paste in a whole list: a spreadsheet, an export from your invoicing software, or the last two years of numbers off your phone. Bulk upload handles hundreds at once and de-duplicates.
It texts them, three times, over about a week
The first message goes out shortly after the job. If there's no reply, it tries again a couple of days later, then once more. Then it stops, permanently. Anyone who replies, rates, or opts out is dropped from the sequence immediately. It's written to sound like you, not like a robot.
The link goes straight to your Google listing
No survey, no star pre-screen, no page in between. The message carries your direct review link, so it's two taps from the text to a posted review. That's about four seconds on a phone, which is exactly why people actually do it.
The same message invites a private reply
Every text ends with "if anything wasn't right, just reply here". Replies come to your dashboard and your phone, so you hear about a problem early enough to fix it. It runs alongside the review link, never instead of it: whoever replies can still post publicly, and plenty do.
Why it matters twice
It's a ranking system and a quality system.
What it does for getting found
- Review count and recency are among the strongest local ranking signals there are, and a steady drip beats a burst.
- The map pack is where the emergency calls come from. Stars decide who gets tapped.
- Customers mention services and towns in their own words: free, credible keyword coverage.
- AI assistants lean heavily on review volume when they recommend a local firm.
What it does for the business itself
- You hear the complaint on day one, because the same text asks for one, not three weeks later when it is already public.
- Most unhappy customers just want acknowledging. Fixed properly, a lot of them convert into five stars anyway.
- Patterns show up fast. If three people mention the same lad turning up late, that's a management fact, not a feeling.
- You stop having to ask people face to face, which most tradespeople quietly hate doing.
Doing it properly
Where the line is.
Where's the line on Google's review rules?
Review gating means screening customers first and only inviting the ones you expect to be positive. Google's prohibited-content policy bars it outright, and since the Digital Markets, Competition and Consumers Act came into force the CMA can act on misleading review practices directly, without going to court. So the system doesn't gate: one message, one link, every customer, whatever they thought of the job. Nothing is screened, delayed or withheld. It also won't offer anyone a discount or a prize for reviewing, because incentivised reviews are the other half of the same rule.
Won't people find it annoying?
Three messages over a week, from a business they just paid, signed with a real name, with an opt-out. That's about as light as outreach gets. In practice the complaints come from sending too many, too fast, from a number nobody recognises, which is why it's throttled and stops dead the moment anyone responds.
What about GDPR and PECR?
You're texting existing customers about a service you've just provided, which sits under the soft opt-in, but you still need a clear opt-out in every message, a lawful basis recorded, and a privacy notice that mentions it. We set all that up and hand you a one-page summary you can actually understand. You remain the data controller. It's your customer list.
Can I turn off the automation and just send them myself?
Yes. Some people prefer to fire requests off manually from the app after each job. Same message, same link, just you pressing the button instead of the schedule.
How many good jobs have you already done?
That's the number this system is aimed at. It's usually the fastest-moving thing we switch on.