Home / What We Build / AI Receptionist
It only picks up
the slack.
Not your calls. The ones you can't get to, while you're under a sink, up a ladder, already on the phone, or eating your tea at nine o'clock at night.
Why it exists
Whoever answers first, wins.
Especially on emergencies. Water coming through a ceiling doesn't wait for a callback.
Someone with a burst pipe isn't shortlisting three firms and comparing quotes. They're going down the Google map pack ringing numbers until a human voice picks up. The second one usually does. That's the whole competitive dynamic in your trade, and it has nothing to do with how good you are at the work.
A missed call doesn't leave a voicemail and doesn't ring back. It just becomes someone else's invoice.
19:42 · Missed call · Unknown
No voicemail. No text. No name.
19:43 · they ring the next roofer on the list.
19:44 · he answers from his sofa.
£2,400 job. Gone in 90 seconds.
19:42 · Answered on ring 2
- Marie Hollis · 07xxx xxx xxx
- Slipped tiles, water coming into the back bedroom
- CF64 · 11 minutes from your yard
- Marked urgent, wants someone tomorrow AM
Texted to you at 19:44. You ring back at 20:10 and it's yours.
How it works
Behind you, not instead of you.
Your phone rings first, every time. This only exists for the calls that would otherwise go nowhere.
Your phone rings as normal
Nothing changes about how you take calls. If you answer, the receptionist never gets involved and you'd never know it was there.
After a few rings, it steps in
Instead of voicemail. It introduces itself as the office for your business, apologises that you're on a job, and asks how it can help.
It gets the four things that matter
Name and number, what the job is, the postcode, and how urgent it is. It'll ask follow-ups if the answer's vague. It's a conversation, not a phone menu.
Emergencies get flagged
Words like leak, no heating, no power, sparking, flooding trigger an urgent tag so you know which callback to make first.
You get a text within a minute
The full summary, the number, and a one-tap callback. Plus the recording and transcript in your dashboard if you want the detail.
It can book, if you let it
Optional: give it your availability and it'll offer real slots and drop the job into your diary while you're still on the roof.
Straight talk
The honest limits.
Will customers know it's not a person?
Some will, some won't. We set it up to be upfront if asked. Pretending otherwise backfires and, increasingly, isn't legal. The pitch isn't "they'll never know". It's "somebody took their details in thirty seconds instead of a voicemail beep nobody leaves a message on".
Can it quote?
No, and we wouldn't let it. It gathers, it doesn't price. Anything about cost gets "the owner will confirm that with you directly", because a wrong number over the phone becomes an argument on site.
What if it mishears the postcode?
It reads details back and confirms. It still gets things wrong occasionally, which is why you get the recording and the transcript, not just a tidy summary. Treat it as a very fast note-taker, not gospel.
Does it replace an actual office person?
If you already have someone answering the phone properly all day, you probably don't need this. It's built for one-van and small-team outfits where the alternative isn't a receptionist. It's voicemail.
Is there a call limit?
Full Fit-Out includes a generous monthly allowance that covers normal trade volume comfortably. If you're running a genuinely high-volume operation we'll price it properly rather than pretend it's unlimited.
How many calls did you miss last week?
Most people guess two. Then they check the phone and it's nine.