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Named after how a build actually goes: first fix, second fix, full fit-out. Every plan is monthly. Ninety-day minimum, then rolling.
Stage 01
A site big enough for Google to actually rank you.
+ VAT · indicative
Stage 02
The full lead machine: found, reviewed, followed up.
+ VAT · indicative
Stage 03
Own the area, and stop losing the calls you can't answer.
+ VAT · indicative
Prices shown are indicative placeholders. Confirm your own figures before launch
Line by line
| First Fix | Second Fix | Full Fit-Out | |
|---|---|---|---|
| Monthly | £197+ VAT | £297+ VAT | £497+ VAT |
| Pages built | 20–30 | 30–40 | 40–60 |
| Typical build time | 7 days | 7 days | 7 days |
| Hosting, SSL, backups | ✓ | ✓ | ✓ |
| On-page SEO | Full | Full | Advanced |
| AI SEO (ChatGPT, Gemini, AI overviews) | Not included | ✓ | Advanced |
| Google Business Profile optimisation | Not included | ✓ | ✓ |
| Auto 5-Star Review System | Not included | ✓ | ✓ |
| Automated lead follow-up | Not included | ✓ | ✓ |
| Citations | Not included | ✓ | ✓ |
| Blog posts per month | Not included | 2 | 2 |
| AI receptionist | Not included | Not included | ✓ |
| Tweaks & changes | Monthly | Unlimited* | Unlimited* |
| Your own account login | Not included | ✓ | ✓ |
| Support | Standard | Priority | Priority + quarterly strategy |
| Reporting | Monthly summary | Monthly summary | Deep: calls, forms, rankings, reviews |
* Fair use covers day-to-day changes, not a full rebuild every fortnight
Add-ons
Only worth buying once the foundations are in. We'll tell you when, and when they'd be a waste.
Paid leads while the organic side builds. From £300/mo + ad spend.
Ten more town pages, properly written, not spun. From £150 one-off.
Small print, in plain English
Because a month proves nothing. Google needs to crawl and settle the new pages, reviews need a cycle or two to land, and follow-up needs enough enquiries to show a pattern. Ninety days is the shortest window where you can look at the numbers and make a fair call. After that it's rolling: 30 days' notice, no exit fee.
The domain is registered in your name from day one and it's yours whatever happens. The content we write is yours too. Leave and we'll export it. What doesn't come with you is the hosting, the review system and the automations, because those are the service you're subscribing to, not a file you can take away.
Thirty days' notice, any time after the 90-day window. Your site comes offline at the end of the period unless you arrange a static export. We'll do that once, free, if you ask. Domain stays yours. No hostage situations.
The figures on this page are placeholders while the brand is being finalised. Real pricing varies with how many towns you want to cover and how competitive your trade is locally. You'll get a fixed monthly number in writing before anything starts, and it won't move while you stay on the plan.
No. The build cost is spread into the monthly, which is exactly why there's a minimum term. It also means you're not £2,500 down before you've had a single enquiry.
Tell us your trade and your patch and we'll tell you which plan is the honest fit, including if that's the cheapest one.