The awkward questions,
answered first.

No. Search is compounding. A new site typically takes 8–16 weeks to start pulling steady traffic, and longer in a competitive city or a saturated trade. The parts that move fastest are reviews and missed-call capture, because they work on demand you already have rather than demand you have to go and earn. If anyone promises page one in a fortnight, keep your card in your pocket.

Honest numbers: it depends entirely on your trade, your area and your prices. A one-van plumber in a small town and a roofing firm covering a city are completely different maths. We won't put a number on it before we've looked at your market, and we won't put a guarantee on it at all, because we don't control whether you ring people back.

No, and this is the single biggest reason marketing fails for trades. We can put the enquiry in front of you within sixty seconds. The receptionist and the follow-up sequences exist precisely for that. But if quotes sit unsent for a fortnight, no amount of traffic fixes it. That part's yours.

Anyone who wants to pay and vanish. Anyone who can't supply photos of their own work or an hour of their time up front. Anyone subcontracting exclusively for one main contractor. You don't need local search, you need a different conversation. And anyone whose real problem is capacity: if you're already turning work away, spend the money on another pair of hands first.

There's a 90-day minimum on every plan, and after that it's 30 days' notice. The build cost is spread into the monthly rather than charged up front, which is the only reason there's a minimum at all. Otherwise you'd be paying £2,000 on day one. If you want to own a site outright with no ongoing relationship, we're the wrong shop and we'll say so on the call.

The domain is yours, registered in your name from day one. The content we wrote is yours; ask and we'll export it once, free. The hosting, review system and automations stop, because those are the service. Nobody holds anything hostage.

No setup fee. There's a short, plain-English agreement covering the 90 days, notice period, data handling and what we each do. Two pages, no legalese traps.

Because a website isn't a thing you buy once. It needs hosting, SSL, security updates, backups, and someone to change the phone number when you change the phone number. The one-off model is how people end up with a site that hasn't been touched since 2019 and can't be edited by anyone.

People increasingly ask ChatGPT, Gemini or Google's AI overview who to call instead of scrolling results. Those systems answer from pages that state things clearly, mark up their facts properly, and match a business profile that says the same thing everywhere. AI SEO is doing that deliberately: answer-shaped pages, clean schema, consistent business details, real questions with real answers. It's not a setting you switch on. It's writing and structure done rigorously. The full version's here.

No, and it couldn't legitimately. Every customer gets the same message and the same public Google link, whatever they thought of the job. Screening people first and only sending the link to the happy ones is review gating: it breaks Google's prohibited-content policy, and in the UK it now sits squarely inside the Digital Markets, Competition and Consumers Act, which the CMA can enforce directly. What the system does is make the ask happen every time, promptly, in two taps. If the work is good, that's all it needs to do.

No, only the ones you don't. Your phone rings as normal. If you pick up, it never gets involved. It exists to replace voicemail, which for a trade is functionally the same as a hang-up.

Probably not on day one. Plenty of businesses should start with a proper site and their Google profile sorted, and add the review system once there's a customer list worth texting. That's why there are three plans instead of one. Compare them here.

We'll do all the building, writing, optimising and automating. What we can't do is answer your phone as you, know which jobs you actually want, or take photos of your work. Expect about an hour up front and a few minutes here and there. Anyone promising zero involvement is planning to produce something generic.

Weekly during the build, then monthly with a plain summary of what changed and what it did. On Full Fit-Out there's a quarterly call to actually look at strategy rather than just numbers. And you can message any time, and on the higher plans it's priority.

You see the direction before the whole thing gets built, and there's a proper revision round before launch. We're not precious about it. What we will push back on is changes that we know will cost you enquiries. We'll explain why, then it's your call.

Fair hit, and yes, we're at the start. That's exactly why the first month is refundable, the term is short and the founding rate is what it is. You're buying a method and a risk profile, not a reputation. When we've earned the reviews, they'll be on here.